Purple lipstick can feel intimidating — we get it — but there’s a reason why every fall it starts trending again. Something about a deep color that isn’t a red or nude lip in the fall just feels necessary, or maybe it’s all the Beetlejuice and halloween inspiration we’re taking in. Oft-considered difficult to wear, the bold color is always in demand because of a flood of flattering hues hitting shelves, from soft and subtle to vibrant and vampy. It’s good for those who are looking to change it up a bit from the regular pinks and nudes, but also suits those who aren’t afraid to take a risk or two with their makeup and try a big, bold shade.
