Part of how Lowe hopes to continue to change that perception is through education. Or, re-education, as she likes to put it. “A lot of sustainable education, especially on platforms like TikTok, is very passive-aggressive, which is what we call shaming. Meaning, the education is not encouraging people to come to sustainable fashion, it’s making them feel bad for not being a part of what some people call a movement,” she says. “What I want to do is take that education that exists already and give it a positive spin. So, instead of making someone feel bad about not recycling… [it’s] reversing that language of how it’s communicated to talk about why recycling is important. This is how it can help you, and this is how it can help another person.”
